It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. WilliamsOne thing that hasnโt changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when weโre already familiar with the advertiser in question and have a positive opinion of them.
Roy H. WilliamsEinstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. WilliamsWhat this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams