The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

Use half as many words and they'll hit twice as hard.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.