One of the great and terrible things about starting a start up is that you get no credit for trying.

Stay focused and don't try to do too many things at once. Care about execution quality.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

Because it's one of these sort of connections between nodes- every pair of people adds communication overhead.

Share results (financial and key metrics) with the company every month.

If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.

You need to have a culture where people have very high quality standards in everything the company does, but still move quickly.