If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old and the new-it's hard to kill your babies.

The natural state of a start-up is to die; most start-ups require multiple miracles in their early days to escape this fate.

The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

Some day everyone will find out everyone else's comp, if it's all over the place, it will be a complete meltdown disaster

So it's worth some real up front time to think through the long term value and the defensibility of the business.

Great execution is at least 10 times more important and a 100 times harder than a good idea.