In general don't start a startup you're not willing to work on for ten years.

In general don't start a startup you're not willing to work on for ten years.

Stay focused and don't try to do too many things at once. Care about execution quality.

... but actually it sucks to have a lot of employees, and you should be proud of how few employees you have.

... but the pendulum has swung way out of whack here. A bad idea is still bad, and the pivot happy world we're in today feels suboptimal.

Another way of looking at this, is that the best companies are almost always mission oriented.

Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.