You don't get to make their decisions but you do get to choose the decision makers.

We talk to a team they've gotten new things done, that's the best predictor we have that a company will be successful.

You also want people who are maniacally determined and that is slightly different than having a risk tolerant attitude.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

One thing I tell startups all the time is that the best way to grow is to make their product better.

You have to be decisive. Indecisiveness is a startup killer.

Unpopular but right is what you're going for.