The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.

Lose your smile and lose your customers.

There’s a lot more business out there in small town America than I ever dreamed of.

After a lifetime of swimming upstream, I am convinced that one of the real secrets to Wal-mart's phenomenal success has been that very tendency.

It was almost as if I had a right to win. Thinking like that often seems to turn into sort of a self-fulfilling prophecy.

Our best ideas come from clerks and stockboys.

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.