The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.

Appreciate everything your associates do for the business.

Great ideas come from everywhere if you just listen and look for them. You never know who's going to have a great idea.

Commit to your business. Believe in it more than anybody else.

Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.

Leaders must always put their people before themselves. If you do that, your business will take care of itself.

Take the best out of everything and adapt it to your needs.