Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.
I've owned about 18 airplanes over the years, and I've never bought one of them new.
Money and ownership alone aren't enough. Set high goals, encourage competition, and then keep score.
If you don't listen to your customers, someone else will.
Take the best out of everything and adapt it to your needs.
Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.