Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

A computer can tell you down to the dime what you've sold, but it can never tell you how much you could have sold.

I've always been driven to buck the system.

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

Capital isn't scarce; vision is.

"Somehow over the years people have gotten the impression that Wal-Mart was...just this great idea that turned into an overnight success. But...it was an outgrowth of everything we'd been doing since [1945]...And like most overnight successes, it was about twenty years in the making."

I've owned about 18 airplanes over the years, and I've never bought one of them new.