Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

Some families sell their stocks off a little bit at a time to live high, and then - boom - somebody takes them over, and it all goes down the drain.

Celebrate your success and find humor in your failures. Don't take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails, put on a costume and sing a silly song.

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

There’s a lot more business out there in small town America than I ever dreamed of.

I had to get up everyday with my mind set on improving something.

We're all working together; that's the secret.