I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Wal-Mart.

Individuals don't win in business, teams do.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

It was almost as if I had a right to win. Thinking like that often seems to turn into sort of a self-fulfilling prophecy.

I guess in all my years, what I heard more than anything else was: a mere town cannot support a discount store for very long.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.