Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.

There's absolutely no limit to what plain, ordinary, working people can accomplish if they're given the opportunity and encouragement to do their best.

Money and ownership alone aren't enough. Set high goals, encourage competition, and then keep score.

Commit to your business. Believe in it more than anybody else.

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.

There is only one boss. The customer.

Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.