Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.

When all else fails, put on a costume and sing a silly song.

If you don't listen to your customers, someone else will.

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.

Capital isn't scarce; vision is.

Appreciate everything your associates do for the business.

Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitor.