Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.

The way management treats their associates is exactly how the associates will then treat the customers.

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

I loved retail from the beginning, and I still love it today.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

I guess in all my years, what I heard more than anything else was: a mere town cannot support a discount store for very long.

I've always been driven to buck the system.