I had to pick myself up and get on with it, do it all over again, only even better this time.

Swim upstream. Go the other way. Ignore the conventional wisdom.

"Somehow over the years people have gotten the impression that Wal-Mart was...just this great idea that turned into an overnight success. But...it was an outgrowth of everything we'd been doing since [1945]...And like most overnight successes, it was about twenty years in the making."

Commit to your business. Believe in it more than anybody else.

Celebrate your success and find humor in your failures. Don't take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails, put on a costume and sing a silly song.

I've owned about 18 airplanes over the years, and I've never bought one of them new.

If you don't listen to your customers, someone else will.