An object is not first imagined or thought about and then expected or willed, but in being actively expected it is imagined as future and in being willed it is thought.
Samuel AlexanderPsychology is the science of the act of experiencing, and deals with the whole system of such acts as they make up mental life.
Samuel AlexanderHence, in desiring, the more the enjoyment is delayed, the more fancy begins to weave about the object images of future fruition, and to clothe the desired object with properties calculated to inflame the impulse.
Samuel Alexander