There's a gigantic gray area between good moral behavior and outright felonious activities. I call that the Weasel Zone and it's where most of life happens.

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

Highly intelligent and well-informed people disagree on every political issue. Therefore, intelligence and knowledge are useless for making decisions, because if any of that stuff helped, then all the smart people would have the same opinions. So use your "gut instinct" to make voting choices. That is exactly like being clueless, but with the added advantage that you'll feel as if your random vote preserved democracy.

Few things in life are less efficient than a group of people trying to write a sentence. The advantage of this method is that you end up with something for which you will not be personally blamed.

Always remember that as long as other people are gullible, there's no limit to what you can achieve.

Remind people that profit is the difference between revenue and expense. This makes you look smart.

If your boss gets drunk and offers to photocopy her posterior, do not helpfully suggest pressing reduce 75%.