There's a fine line between marketing and grand theft.

In the future, airplanes will be flown by a dog and a pilot. And the dog's job will be to make sure that if the pilot tries to touch any of the buttons, the dog bites him.

Engineers like to solve problems. If there are no problems handily available, they will create their own problems.

Highly intelligent and well-informed people disagree on every political issue. Therefore, intelligence and knowledge are useless for making decisions, because if any of that stuff helped, then all the smart people would have the same opinions. So use your "gut instinct" to make voting choices. That is exactly like being clueless, but with the added advantage that you'll feel as if your random vote preserved democracy.

What does it mean to be yourself?” he asked. “If it means to do what you think you ought to do, then you’re doing that already. If it means to act like you’re exempt from society’s influence, that’s the worst advice in the world; you would probably stop bathing and wearing clothes. The advice to ‘be yourself’ is obviously nonsense. But our brains accept this tripe as wisdom because it is more comfortable to believe we have a strategy for life than to believe we have no idea how to behave.

You can change only what people know, not what they do.

We expect others to act rationally even though we are irrational.