Think about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well.
Scott D. AnthonyMake sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. AnthonyWhy do people do crossword puzzles? There's no reward for completing one, but some people just like the challenge.
Scott D. Anthony