All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
Scott D. AnthonyI have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
Scott D. AnthonyWhy do people do crossword puzzles? There's no reward for completing one, but some people just like the challenge.
Scott D. AnthonyMake sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. AnthonyThink about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
Scott D. AnthonyIf you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
Scott D. Anthony