Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.

The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

Almost every disruption starts at the perceived fringes of today's market.

Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.

I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.

Most companies are built to execute today's business model, not discover tomorrow's.

If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.