The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
Scott D. AnthonyThink about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well.
Scott D. AnthonySeeking chaos is at least one way to develop the skills and mindsets to tackle ambiguity.
Scott D. Anthony