If you're remarkable it's likely that some people won't like you.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

If you have no wish, how can it possibly come true?

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

If you wait until there is another case study in your industry, you will be too late!

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

Most people are searching for a path to success that is both easy and certain. Most paths are neither.