But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

Saying no to loud people gives you the resources to say yes to important opportunities.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

Risking the appearance of weakness takes strength. And the market knows it.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

Perfect can't possibly be the goal, we're left with generous, important and human instead.