But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

In other words, If you don't take action, you won't get any results You are not your resume, you are your work

What people want is the extra, the emotional bonus they get when they buy something they love.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

Be personal. Be relevant. Be specific.