But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.

Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.

The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.

If you wait until there is another case study in your industry, you will be too late!