But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

If you work in an urgent-only culture, the only solution is to make the right things urgent.

Either you defend the status quo, or you invent the future.

Just about anything worth doing is worth doing better.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.

The first step to getting good is admitting that you aren't (yet).