It might be bold to put your work into the world unadorned, but it's probably ineffective.
Seth GodinThere's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
Seth GodinWhere do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
Seth GodinThe purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
Seth GodinIf your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin