Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth GodinIf you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
Seth Godin