If you can't be remarkable, perhaps you should consider doing nothing until you can.

Initiative is the privilege of picking yourself.

Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

When kids grow up wanting to be you, you matter.

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.