'Good enough' stopped being good enough a long time ago. so why not be great?
One way to think about running a successful business is to figure out what the least you can do is, and do that.
That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
Surprise and differentiation have far more impact than noise does.
Piracy is not the problem, obscurity is.
A book is a souvenir of an idea.