The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
Seth GodinBuild it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Seth GodinYou have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth Godin