I made a decision to write for my readers, not to try to find more readers for my writing.
Seth GodinYou have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth GodinLeadership is scarce because few people are willing to go through the discomfort required to lead.
Seth Godin