In other words, I'm not intending to start from things that require a five-year development time.

Most people think video games are all about a child staring at a TV with a joystick in his hands. I don't. They should belong to the entire family. I want families to play video games together.

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

I think what's really the most ideal thing is for the player themselves, within their own imagination, to carve out what they view as being the essence of the character.

Japanese people have a funny habit of abbreviating names.

It isn't about games, for me, personally, and it never really was. It was about creating something - anything - far bigger than yourself.

Controller is so intuitive, even your mum can play.