When I look back I can tell that after I started having a family, I certainly wanted to make games that could be played with all the family members.

As I am ageing, naturally, how I want my videogames to be played must be changing.

Angry Birds is a very simple idea but its one of those games that I immediately appreciated when I first started playing, before wishing that I had been the one to come up with the idea first.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

A late game is only late until it ships. A bad game is bad until the end of time

When I'm making video games today, I want people to be entertained. I am always thinking, How are people going to enjoy playing the games we are making today? And as long as I can enjoy something other people can enjoy it, too.

All the time, players are forced to do their utmost. If they are challenged to the limit, is it really fun for them?