It is better to disappoint people with the truth than to appease them with a lie.

A friend is an emotional bond, just like friendship is a human experience.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.

We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.

True love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.

The responsibility of the company is to help the people, grow as people. If we can do that, then the company will grow as a company.