When we have a clear sense of our destination, we can be flexible in the route we take to reach it.
Simon SinekThe responsibility of leadership is not taken, it is given. Only when others choose to follow us can we truly lead.
Simon SinekGood marketing speaks to human beings - the way human beings understand and take in information.
Simon SinekIf you care, do something. If you don't care, please stay out of the way of those who do.
Simon SinekFor values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon Sinek