For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon SinekThe irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Simon SinekA star wants to see himself rise to the top. A leader wants to see those around him rise to the top.
Simon SinekIt's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.
Simon Sinek