Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.
Simon SinekNike doesn't want to make products for everyone - they want to make products for champions.
Simon SinekA five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to.
Simon Sinek