Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.

Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.

Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.

Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.

We crave explanations for most everything, but innovation and progress happen when we allow ourselves to embrace uncertainty.