The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Simon SinekWhen you can wake up in the morning and feel successful whether some end goal is realized or not...THAT is true success.
Simon SinekIt is a luxury to put our interests first. It is an honor to put the interests of others before our own.
Simon SinekLeading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.
Simon Sinek