You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us.

Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.

I knew what I did and I knew how I did it, but I didn't know why.

Employees represent an opportunity to inspire not a burden to carry.

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.

If someone's performance is down we do not say, 'Hey pick up your things here.' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice.

A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.