We are product of neither nature nor nurture; we are a product of choice, because there is always a space between stimulus and response. As we wisely exercise our power to choose based on principles, the space will become larger.

Being proactive is more than taking initiative. It is recognizing that we are responsible for our own choices and have the freedom to choose based on principles and values rather than on moods or condition. Proactive people are agents of change and choose not to be victims, to be reactive, or to blame others.

As a principle-centered person you try to stand apart from the emotion of the situation and from other factors that would act on you, and evaluate the options. Looking at the balanced whole-the work needs, the family needs, the other needs that may be involved, and the possible implications of the various alternatives - you'll try to come up with the best solution taking all factors into consideration. We are limited but we can push back the borders of our limitations.

The ability to establish, grow, extend, and restore trust is the key professional and personal competency of our time.

If we spend most of our time concerned about things we cannot truly directly influence, what we can influence will be reduced. If we spend our energies on those things over which we can expect positive results, we will expand our influence.

What one great idea resonates deeper in the soul than any other...that we are free to choose. Next to life itself, the power to choose is your greatest gift.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.