There are no facts inside the building so get the hell outside.

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

A business model describes how your company creates, delivers and captures value.

No Plan Survives First Contact With Customers

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an enourmous ammount of waste of time and money that ends up on the floor.