We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

The future of television is what our competitors have been doing for years.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

I don't really think anything Microsoft does puts pressure on Apple.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.