Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
Never try to fix other people. God does not need to do a bank shot off your lips.
Apple Watch is the most personal device we've ever created.
It's the privilege of a lifetime for me to work with the most innovative people on Earth.
With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.