To whom much is given, much is expected. I do believe this. It's embedded in me.

The iPad is the clearest expression of our vision of the future of personal computing.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Excellence has become a habit.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

Apple Pay is forever changing the way we pay for things.