To whom much is given, much is expected. I do believe this. It's embedded in me.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

If you want me to do things only for ROI reasons, you should get out of this stock.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

I dont consider the bloody ROI.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

Anything can change, because the smartphone revolution is still in the early stages.