Let your joy be in your journey, not in some distant goal.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Excellence has become a habit.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

Never try to fix other people. God does not need to do a bank shot off your lips.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.