I love museums. But I don't want to live in one.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

Apple is this great American company that could have only happened here.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

If you want me to do things only for ROI reasons, you should get out of this stock.