I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
Tim CookWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
Tim CookHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
Tim CookThe worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
Tim Cook