Apple Pay is forever changing the way we pay for things.

The government should always be the one defending civil liberties.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

If you want me to do things only for ROI reasons, you should get out of this stock.