We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Excellence has become a habit.
I've always hated litigation, and I continue to hate it.
You can't have a back door that's only for the good guys.
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.