Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.
Tim WuI don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.
Tim WuThere's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.
Tim Wu