OPPORTUNITY is not "knocking." It is pounding on your door.

Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework.

I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.

Effective visions are lived in details, not broad strokes.

A good collection is more than just the sum of its parts.

Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their "personal style" was their "brand." ("It" starts with personal style of the tip-top leadership team. Sorry to be politically insensitive, but who would give a hoot about Tibet if it weren't for the look and style of the Dalai Lama?) Boss at any level: You're either on the "it" boat-or not.

Cost does not equal value... and low cost parts decrease brand equity for a very long time.