Don't settle for less than is possible.

A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.

Test fast, fail fast, adjust fast.

Excellence comes from human beings doing things of value that customers find memorable.

Hire attitude train skills.

Steve Jobs is perhaps the most competitive human being I have ever met in my life, and yet I would argue one of the most artistic human beings I have ever met in my life. You can trash the movies all you want, but they do have an artistic component. And yet brutal competition knows no peers when it comes to Hollywood.

I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in the new economy. And I know we'd better figure out the answer to my question-quick.