Authors and publishers want fair compensation and a means of protecting content through digital rights management. Vendors and technology companies want new markets for e-book reading devices and other hardware. End-users most of all want a wide range and generous amount of high-quality content for free or at reasonable costs. Like end-users, libraries want quality, quantity, economy, and variety as well as flexible business models.

Unless you walk out into the unknown, the odds of making a profound difference in your life are pretty low.

Everyone has a chance to learn, improve, and build up their skills.

Community. A friend started a real estate brokerage a few years ago. By the time she'd added her second employee, she was a pillar of her 35,000-person community. No rule says that only the local banker or car dealer can organize the program to raise supplemental funds for the public library or send the high school band on a well-earned special trip. Participating in community affairs, with time more than dollars, is good business from day one. It gets your name around, adds to your distinctiveness, and, best of all, makes you an attractive employer (which is the key to sustained success).

Test fast, fail fast, adjust fast.

I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information. Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.

It doesn't matter what product or service you're offering; there is unlimited ability to improve the quality of anything.