The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything.

Effective listening is a professional achievement-achieved only through hard work.

Leaders don't create followers, they create more leaders.

Only pissed-off people change the world.

The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

Portability of lots of information should not be underestimated.