You can't think your way out of a box; you've got to act.

If not excellence, what? If not excellence now, when?

The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.

Nothing good or great can be done in the absence of enthusiasm.

The drive for control, or the perception thereof, is truly the strongest force in human nature.

And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it!

We must reject all notions of 'reform' that serve up more of the same: more testing, more 'standards', more uniformity, more conformity, more bureaucracy.