Test fast, fail fast, adjust fast.

If not excellence, what? If not excellence now, when?

I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.

But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.

You are your projects!

Make an extensive table of project 'deliverables'. Label one column 'as requested'. Create another column labeled 'could be'. Make each 'could be' wild and woolly!

I found myself declaiming, full flower, for an hour on the "utmost importance and urgency" of Blogging, telling him in no uncertain terms that, especially in a high-end niche business, Blogging is "the premier way" to have "intimate conversations" with his Clients. Funny thing, I believe it!