Perception is all there is. If the customer think he's right, he's right.

The number one premise of business is that it need not be boring or dull. It ought to be fun. If it's not fun, you're wasting your life.

Organize as much as possible around teams, to achieve enhanced focus, task orientation, innovativeness, and individual commitment.

I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in the new economy. And I know we'd better figure out the answer to my question-quick.

I am my clients. I am defined by who I do business with.

Reward excellent failures. Punish mediocre successes.

One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.