'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us.

I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop.

'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us.

Brand inside is more important than brand outside for sustained success.

I wrote the book based on a blog that I keep. I also tweet. I don't think that for an incredibly old fart I'm totally behind the power curve. I really believe that the essentials of human relationships remain the same.

WORK ON YOUR STORY! He/she who has the best story wins! In life! In business! The White House!

Leadership is about tapping the wellsprings of human motivation - and about fundamental relations with one's fellows.