I'm about as far from being a flag-waver - you won't find any American flag pins in my drawer - as someone can be.
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
Accept change as a friend. And don't take yourself too seriously.
I am my clients. I am defined by who I do business with.
Lavish credit on anyone and everyone who helped you the least bit.
Perception is all there is. If the customer think he's right, he's right.