Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
Tom PetersBecause nearly all digital libraries are tied to bricks-and-mortar institutions, the funding base tends to be quite localized.
Tom PetersWhen it comes to e-book playback devices and software, I have always thought that the emphasis on ergonomic concerns as a tipping point for the end-user population was misplaced.
Tom PetersAs a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom PetersRegardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom Peters