Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
Tom PetersMP3 players and flash memory devices are good for data storage and playback of music and digital talking books, but they offer little or nothing in the way of visual presentation of information and communication.
Tom PetersBusiness, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. ("Work should be more fun than fun" - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.
Tom PetersI found myself declaiming, full flower, for an hour on the "utmost importance and urgency" of Blogging, telling him in no uncertain terms that, especially in a high-end niche business, Blogging is "the premier way" to have "intimate conversations" with his Clients. Funny thing, I believe it!
Tom Peters